Customer recovery
$1.2m–$1.7m revenue / $330k–$470k GP
Revenue + GP · Evidence B
30–90 days
EXAMPLE ANALYSIS · ILLUSTRATIVE ONLY
Example US multi-location distributor.
A board-level view of how commercial opportunity is identified, quantified and sequenced. The business, figures and ranges below are fictional and illustrative. They are not client results, not a forecast and not a promise of outcome.
Latest 12m revenue
$42.6m
Gross profit
$11.7m
EBITDA
$3.2m
Inventory
$8.9m
CORE CONCLUSION
Broad growth is not the immediate constraint.
The faster value path is customer recovery, pricing discipline, quote and mix conversion, and inventory productivity – before funding wider expansion.
ILLUSTRATIVE SCENARIOS
Scenario ranges, not a forecast.
Revenue scenario
$1.9m–$2.8m
Gross profit scenario
$850k–$1.25m
Cash release scenario
$1.1m–$1.7m
These ranges overlap and are non-additive. They must not be added together to form a single total.
OPPORTUNITY REGISTER
Ranked, evidenced and time-boxed.
Pricing discipline
$350k–$550k GP
Direct GP · Evidence B
30–60 days
Quote + mix conversion
$700k–$1.1m revenue / $200k–$320k GP
Revenue + GP · Evidence B/C
30–90 days
Inventory release
$1.1m–$1.7m cash
Cash release · Evidence A/B
30–120 days
Branch productivity
$300k–$450k GP
Direct GP · Evidence C
60–180 days
Evidence grades indicate the strength of the underlying data: A – directly measured; B – strongly supported by transactional data; C – indicative, requiring validation with management.
THE 90-DAY SEQUENCE
Validate. Launch. Test. Decide.
DAYS 1–10
VALIDATE
Accountable: Finance lead
Confirm the baseline, agree definitions and validate the opportunity register with management.
Gate: baseline and register signed off.
DAYS 11–30
LAUNCH
Accountable: Commercial lead
Stand up the top three workstreams with named owners, weekly measures and a single tracking view.
Gate: owners, measures and targets agreed.
DAYS 31–60
TEST
Accountable: Sales lead
Run customer recovery and pricing actions on defined segments; measure conversion and realized margin.
Gate: early evidence accepted or rejected.
DAYS 61–90
DECIDE
Accountable: CEO
Review measured results against the baseline and decide what to scale, stop or fund next.
Gate: capital and scaling decision.
NEXT STEP
What would this look like inside your business?
The first conversation is confidential, with no obligation. This example is illustrative and fictional; your analysis would be built from your own data.